Fiddly work drives some people mad, whilst others love it. This ‘bouquet in a nutshell’ was made by Sarah Dupasquier.
Straight from the field: Tuberose (Polyanthes tuberosa). This flower is grown at the foot of Kilimanjaro – Africa’s highest mountain – in northern Tanzania, amongst other places. Tuberose is loved for its sweet seductive fragrance.
Amaryllis is the perfect flower for hanging up. The hollow stems seem to have been made for it. Secure the flower stems to a strong wire, pipe or rail and let the flowers hang down. Pour a bit of water into the hollow stems to ensure that the flowers stay beautiful for a long time.
Flower, bud, heart, seed pod. Floral artist Robbie Honey carries out a kind of dissection before he photographs the flowers. This approach reveals his fascination with nature, and with flowers in particular. The Helleborus orientalis in the photo comes from a garden in London that he visits frequently. “It flowers from late winter to early spring with multicoloured spotted flowers. It’s a treat to see Helleborus when there is very little other colour in the garden.” Want to see more of his botanical work? There’s also a book: The Accidental Botanist.
As soon as Christmas is over many people start looking forward to spring. And then it feels like quite a while until spring actually arrives… So start the new year with a stunning spring flower display so that people can at least enjoy spring indoors. Go to town with fresh colours like red, white and blue. Those colours provide fresh energy. Want something less strident? Then opt for pastel power.
From a globe to a cloud: hanging flowers make a real feature in your shop. You need to think carefully about their lifespan, but otherwise you can really let your creativity run wild. Indulge your imagination with pinecones, baubles and anything else that you fancy. Create a hanging display in your shop or window to give your customers some ideas for Christmas.
How do you keep the flowers in the Christmas hanging displays fresh? Some flowers – such as Gypsophila, Limonium and Nutans – can be used dry. Fresh flowers will stay beautiful for at least the length of a Christmas meal in a transparent bauble. You can also incorporate oasis or mini test tubes with water in your hanging display.
The Christmas period is also a time for reflection, to think about what has happened over the past year. Flowers can play a role in that, for example in a bouquet to thank someone or encourage them. Use the symbolism of flowers to give your bouquets greater meaning. Hence Eucharis represents beauty and a fresh start, and Helleborus symbolises pioneering and survival. The Hyacinth is also a flower packed with symbolism: peace and dedication are associated with the Hyacinth, but so are happiness and love!
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Freelance florist Sofie Danielsson Söhr shares stunning images of her work on Instagram in which she incorporates the finest seasonal materials. Her botanical installations are particularly inspirational for florists who want to try something a bit different. A good resolution for 2021?
Flowers dancing through the air like snowflakes… Fleuriot Fleurs used white Amaryllises to create this stunning flurry of flowers. Perfect for big events, but a smaller version could also work in your own shop window. Take a look at the video!
Breeder Danziger worked with the magazine Fusion Flowers to organise an international competition for florists to show off the versatility of Gypsophila. And they definitely succeeded! The photo shows a creation by Laura Leong. The variety used is Gypsophila XLence®.
Want to see your autumn creation here? Then share a photo on Instagram with the hashtag #365daysofflowers
Florist Bertine van de Meent (Huis van Bloemen): “Stoneware is right back in fashion: every jar tells its own story. You can start selling stoneware jars like this filled with spring flowers straight after Christmas, when people want to tidy up and bring spring into their home. The scent of pine needles makes way for the scent of spring flowers – a fresh new start.”
Two florists took on the challenge to combine something old and something new. These are their surprising New Year bouquets.
Elize Eveleens: “I’ve wrapped ‘tomorrow’s flowers’ in ‘yesterday’s news’.” My tip: you can make the wrapped vases in advance. The customer can also supply their own old newspaper for an even more personal gift.
Take up the challenge, share your ‘Old & New’ bouquet and tell your story about the combination you have chosen #365daysofflowers
Enjoy winter’s range: so rich in symbolism!
Tip! Search the flowers by colour at my.infoflowersplants.info: a handy website for finding product information.
Lilacs have been grown in and around Aalsmeer as a forced shrub since the 19th century. The branches are thereby brought into bloom early. It’s artisan cultivation that involves a lot of work by hand. The same applies to growing viburnum!
The lilac shrubs grow on islands in the Westeiderplassen Lakes, where they are looked after well. When it’s still the depths of winter the first shrubs – with root ball – are transferred from the field to the warm greenhouse. That transportation is by water, which results in idyllic sights. In the greenhouse the temperature is raised, which causes the lilacs to start blooming after about three weeks. Once the sweet-scented branches with flowers have been harvested, the shrubs are taken back to the field where they re-establish themselves in the soil. It’s physically hard work, even though tools such as carts and hydraulic lifts are used.
The viburnum bush (Viburnum opulus ‘Roseum’) is also accustomed to being moved: from the cold outdoors to the warm greenhouse and back again. The shrubs spend almost all year outdoors in large pots. From the start of December the grower brings a proportion of the shrubs into the greenhouse every week using a conveyor belt. In the well-insulated greenhouse the temperature is raised for a fortnight to a pleasant 25 degrees Celsius, which puts the shrubs in a spring mood and they start to shoot. Proper spring!
Share the experience of autumn online and in your store.
365 days of flowers is keen to help you with your social media. You can use our images and our storytelling about seasonal flowers. You can download everything about the season easily.
365 days of flowers stimulates your senses and helps you to exploit sales opportunities. The 365 days of flowers campaign is brought to you by the cut flower growers affiliated to Royal FloraHolland.
Publication: January, May, September, November.Editorial staff: Bianca van Eijk, Siska van Kessel, Gerard GardienEditorial and concept: Concept FactoryContact: firstname.lastname@example.org