2000 growers make the 365 days of flowers promotion campaign possible. They grow more than 132 different flowers in more than 15 countries, and trade them through Royal FloraHolland. That means you can enjoy a diversity of special flowers every day.

The 365 days of flowers campaign wants to get these special flowers on the shopping lists of florists, garden centres and other sales outlets. We do this by stimulating your senses and by inspiring, informing and activating in four European countries with these four main activities:

Online seasonal magazine
Online seasonal magazine
Theme magazine
Theme magazine
Social media
Social media
Activation campaigns
Activation campaigns
Basis of the campaign
Basis of the campaign

Online seasonal magazine

With the online seasonal magazine, florists have sales opportunities to hand every season. Each edition is bursting with practical sales ideas, useful flower stories and a well-stocked promotion pack.

  • 4 editions per year: February, May, August, November
  • 4 languages: NL, GE, EN, FR
  • 6.200 subscribers

Theme magazine

The 365 days of flowers theme magazine is the magazine for ambitious florists. Trends are translated into ready-to-use sales opportunities, it elevates inspiration to an appealing and practical level, and it offers background information about special flowers.

  • 2 editions per year: April and September
  • 48 pages
  • 4 languages: NL, GE, EN, FR
  • 26.000 copies

Distribution

The theme magazine is sent directly to florists in the Netherlands, the UK, Germany (subscribers to BLOOMs, Gestalten und Verkaufen) and Belgium (KUFB members). Exporters and wholesalers also facilitate the widespread distribution of the magazine. These are all the distribution partners of the 365 days of flowers campaign:

Social media

The 365 days of flowers campaign has a loyal fan base, and grows it every day by implementing social advertising effectively. These are also forums where floral stories and flowers from the affiliated growers are shared.

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REACH:

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Activation campaigns by season

Basis of the 365 days of flowers campaign

2000 growers fund the 365 days of flowers campaign

All the suppliers of the bulb flower range and seasonal flowers affiliated with Royal FloraHolland fund the campaign. Breeders (of summer flower seed) thereby make a financial contribution.

132 special flowers are promoted

All the flowers in the ‘auction categories’ bulb flower range and seasonal flowers fall within the scope of the 365 days of flowers campaign.

Growers decide the content of the 365 days of flowers campaign

A Board and an activities committee have been appointed for the campaign, which deal with the strategic planning and operational execution respectively. The Board is monitored by the FPC Summer Flowers. All the growers involved work on a voluntary basis.

How the product list is produced every year

Product specialists select the product list for each season once a year. Account is thereby taken of objective indicators such as seasonal supply, market size, and an proportionate spread across product groups. This ensures a diversity of products and variation across the years. 

1.500 inspiration images at your disposal​

The 365 days of flowers campaign has a media bank that is packed with more than 1500 images which you can use free of charge. How? Click on the link below to enjoy immediate access to all the available images. If you share the images, please don’t forget to tag or credit @365daysofflowers.

365 days of flowers stimulates your senses with special seasonal flowers. This promotional campaign is made possible by cut flower growers affiliated with Royal FloraHolland. They thereby help you exploit seasonal sales opportunities.

Agency: Concept Factory

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