Breathe in and enjoy!
Celebrate the spring with tantalizing spring fragrances in your shop. From sweet to spicy. Be inspired by your fellow florists and their activities!
5 ways to celebrate summer in your shop
1. A summer holiday bouquet for every week
Introduce a new bouquet inspired by a holiday destination every week. Get your team together and decide on which flowers and/or style would best suggest each holiday destination. What about sunflowers for France, blue flowers for the Mediterranean, and cottage garden flowers for England? These ideas will take you right into autumn!
2. Personal memories
Let customers write their own fragrance memories on a card: “The smell of… reminds me of …”. The cards can then be hung on a tree or branch. Help the customer out with questions such as: What does the aroma of lily of the valley/ hyacinth / lilac make you think about? The Bloemenvink had a lot of success with this last year.
3. Just browsing
Guess the flower! Dream Flowers and Iris florist both had scent boxes in their shop. Guessing the right smell is harder than you think. You can also include photo cards of the flowers for customers to choose from.
4. Create a square metre cutting garden
Use wooden boards or pallets to make a one-square-metre container. Inside it, place vases filled with informally arranged cottage garden flowers to make it look like a cutting garden. Let customers – for a fixed price – pick a certain number of flowers, for example fifteen. Place a sample bouquet nearby and/or help customers select their flowers. A great idea for a display in front of your shop to encourage impulse purchases and to create a cheerful and dynamic look.
5. Download & share the summer
Not much going in in your shop? If so, devote extra attention to presentation (shop window), promotion (newsletter) and product information (useful facts about the flowers). Here you will find many beautiful pictures of summer flowers (download for free) and on the website you can read all kinds of interesting stories and fun facts. These are easy ways to celebrate and share the summer with your customers!