Autumn warms your home with golden rays of sunshine that creep inside and set everything ablaze. Just look at that crimson red, that golden yellow, that deep purple: autumn colours to fall in love with…
Welcome autumn into your home with berries, hips and colourful flowers. They go with time of year, like tumbling leaves and hot chocolate. Thank your neighbours with a lavish seasonal bouquet, surprise grandma and grandpa with colourful arrangement. And don’t forget to treat yourself to an extravagant floral gesture as well. Let’s really enjoy the abundant riches that the autumn offers us!
A 3D photo frame lets you to create colourful flower pictures. Your often see them with dried flowers, but if you combine those dried flowers with seasonal fresh flowers your 3D picture will really come to life. And a flower picture like this carries on looking good for a surprisingly long time. Follow these instructions.
A 3D photo frame lets you to create colourful flower pictures. Your creation will come to life if you combine fresh flowers with dried flowers. You can dry your flowers yourself: in the air, in a dryer or in an ordinary oven at 30 degrees.
An eye-catching feature for the display window or on the shop counter. Or an exciting subject for a workshop for your customers.
Use a ready-made 3D photo frame, or make your own from two frames (3 cm gap). Make a base from damp oasis (florist’s foam) on a piece of plastic. Attach the autumn leaves to the oasis (with staples) so that they stay nice and flat. Then insert the dried and fresh flowers.
Use flowers with a strong flower shape, and mix delicate and rugged flowers.
Here’s a fun idea for your shop counter: slices of cake with autumn flowers. They’re great for sharing! With the right styling the cake slices will sell themselves. For example, create a display with (sliced) cakes in different colours. Customers can then pick out different ‘flavours’. An authentic cake box adds the finishing touch. Check out the smart how to make-tips.
If you’re tired of floral cakes, serve cake slices that are richly filled with autumn flowers. They’re great for sharing! With the right styling the cake slices will sell themselves. For example, create a display with cakes (in slices) in different colours. Customers can then pick out different ‘flavours’. An authentic cake box adds the finishing touch.
You can extract natural dyes from Solidago. And the colour is: golden yellow!
Autumn is rich in scents: from autumn leaves to woodland soil, from herbs to the last Indian summer flowers. It’s great to capture these fragrances in your own home spray so that you can enjoy autumn indoors as well. A home spray is easy to make yourself. You can create a display in your shop consisting of flowers, herbs and foliage that are suitable for making a home fragrance. And let your customers smell them!
From checking how you’re doing to picking up groceries and taking in parcels: in recent months we’ve seen how important good neighbours are. You can express your appreciation with flowers: ‘I’m lucky to have you’. Create special neighbour bouquets to enthuse your customers!
Here are five tips to create excitement on the shop floor and make the neighbourhood bloom. It’s never been easier to organise a neighbourhood party:
Hover over a tip to read the description
Click on a tip to read the description
Click on an image to download it.Great idea to share on your social media!
You can quickly create fun little bouquets using autumn flowers in warm shades such as Dahlia, Nerine and Calla. Place them in a mug or takeaway coffee cup to create a new-style coffee bouquet.
Promote them as ‘the perfect gift for the neighbour that you share a coffee with!’ Share your own new-style coffee bouquet on Instagram with the hashtag #coffeebouquet.
Download these creepy pictures
Tracy: “British florists have embraced Halloween as a tradition. Consumer spending on Halloween items has almost doubled since 2013. Halloween is celebrated with all things hilarious, humorous or horrific! It’s mainly about decorations, food and fancy dress for parties. Florists are tapping into Halloween with spooky window displays, lots of autumn leaves and squashes, and sometimes also promotions for customers on social media.’
“For florists Halloween is a chance to sell flowers and plants with a fun, bizarre look. You can also cater to the ever-growing Halloween parties, for example by creating floral decorations and table centrepieces. The possibilities are endless. Don’t just think about large parties and events; customers also want to give their home a Halloween touch.”
“Start dressing your shop two weeks beforehand with items like pumpkins and dried and fresh autumn flowers. Prepare bouquets in various price categories and display them in vases so that you can sell them together more easily. Use the colours and textures that autumn has to offer for your bouquets. For example, you can add dried grasses, but also autumnal foliage and squashes. Florists can also offer Halloween specials on their website with comical bouquet names, like ‘Bride of Dracula bouquet’ (in shades of raspberry and claret) or ‘Ghost bouquet’ (in various shades of white).
The BFA (British Florist Association) represents around 7,000 florists; visit their website for more information.
The flowers on the Instagram account of @Katescottstudio are enchantingly beautiful. Artist Kate Scott scans flowers and colours them digitally. The images are therefore created without a camera. It’s really more painting than photography. We adore her ‘floral art’!
On @bluememaa florist Tobias Kopp not only shares his seasonal floral work, but also shows you how to make it. And he does that in a particularly engaging way! You instantly want to get stuck in yourself – like with this opulent autumn wreath for example.
Seasonal flower growers hardly ever sit still. Follow @vdwouwsnijheesters across the seasons to take a peek behind the scenes and find out what’s involved in growing rosehips and other seasonal products. If there’s something you would like to know, don’t hesitate to ask!
Want to see your autumn creation here? Then share a photo on Instagram with the hashtag #365daysofflowers
Welcome autumn with a colourful berry chain like this! Berries and hips are key moodmakers at the start of autumn.
Lingonberry (Vaccinium vitis-idaea)
Spindle tree (Euonymus)
You can find all these flowers on my.infoflowersplants.info, a handy website for finding product information.
The sumptuous riches of autumn are a delight every year! This magazine offers you inspirational ideas using flowers, berries and hips that are widely available from September to December. The team at 365 days of flowers have spotted five floral trends on Instagram that you can use straightaway!
1. Colourful: Biedermeier makeover
2. The new wreath is … a heart
3. Dried flowers + fresh flowers = hot!
4. Classic wreath with a punchy colour
5. Vase collection with single picked flowers
Want to see your flower photo here? Share your photo #iam365daysofflowers
From fresh spring flowers in the spring to a wealth of berries and hips in the autumn: between them, seasonal growers at home and abroad offer a varied range which enables you to follow the seasons in your shop throughout the year!
One of those seasonal flower growers is Johan Boere. After spending all summer working in the fields with classic summer flowers like Astrantia, Veronica and Phlox, it is now the berry season. These are products like Symphoricarpos, rosehips and Ilex verticillata. Sedum is a special crop at the seasonal flower nursery, because the grower can harvest it for longer. First there are the fresh green umbels. They’re not really ripe yet, but look beautiful in Indian summer bouquets. As the season progresses, the umbels turned pink and ultimately deep dark red.
Demand for sustainably grown flowers is growing. Many growers are adapting their processes and making important steps towards growing more sustainably. These include energy-efficient greenhouses thanks to good insulation, caring about soil life by using compost, and the use of natural predators such as ichneumon wasps to combat pests and diseases.
Without bees we would have no berries. The bees are required in the spring to pollinate the shrubs that are used for cuttings such as Symphoricarpos and Ilex verticillata. In late summer and autumn you can find the bees in the Sedum field. Flowering Sedum is a real magnet for bees!
Some customers buy the same bouquet every week, whilst others consider flowers to be part of their lifestyle. You can use social media to strengthen the bond with different customer groups and share inspiration for gift occasions. That creates opportunities for extra sales! Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube, Pinterest or Tiktok: there are a variety of social media platforms that you can use for your flower shop. Which platform you choose depends on your (potential) customer groups and what you feel comfortable with.
Once you’ve made your choice, sign up (if you have not yet done so) and set up the social media platforms. Draw up an action plan for each platform: what are you going to do, and what do you want to achieve? That takes a bit of time, but it means that your social media will really produce results.
All set? Then you can start creating and posting content: photos, videos and text. Five tips to help you get started:
365 days of flowers is keen to help you with your social media. You can use our images and our storytelling about seasonal flowers.
Publication: January, May, September, November.Distribution: directly and through partners, exporters and auction houses.Languages: Dutch, English, German, French.
Editorial and concept: Concept FactoryDesign: Bright CreativesEditor: Marielle SeegersText: Petra van HeijningenPhotography and styling: KlimproduktiesWebdesign: Buro Staal