Celebrate winter,
celebrate life

With all the festivities that it brings, winter has its own unique charm. The joy of snuggling indoors and the festive colours that make the dark days a lot more pleasant.

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Flower .

Miniature

Fiddly work drives some people mad, whilst others love it. This ‘bouquet in a nutshell’ was made by Sarah Dupasquier.

Image: Sarah Dupasquier

Flower clouds

The hanging cloud of flowers is still a hit, but did you know that there are also flowers that can pass for clouds themselves? How about white Bouvardia, Limonium and – of course – Gypsophila? Let these clouds float in your winter bouquet. And a whole vase filled with them has a cloudy beauty. Limonium and Gypsophila are also very easy to dry. Then they’re perfect for creating a wintry white cloud of flowers!

So sweet

Straight from the field: Tuberose (Polyanthes tuberosa). This flower is grown at the foot of Kilimanjaro – Africa’s highest mountain – in northern Tanzania, amongst other places. Tuberose is loved for its sweet seductive fragrance.

Image: Rob Koning

Eye Candy

Treats on a stick are a familiar sight. These flowers are not edible, but look great. So they’re eye candy! Place these humorous treats on the counter to catch the eye. It’s a good excuse to start a conversation about decorations for parties, from birthdays to an outdoor wedding. And in that way something small can lead to something very big! Of course you can also sell the eye candy as a ready-made table decoration, for a festival-themed party for instance.

Upside down

Amaryllis is the perfect flower for hanging up. The hollow stems seem to have been made for it. Secure the flower stems to a strong wire, pipe or rail and let the flowers hang down. Pour a bit of water into the hollow stems to ensure that the flowers stay beautiful for a long time.

Image: mooiwatbloemendoen

Helleborus Orientalis

Flower, bud, heart, seed pod. Floral artist Robbie Honey carries out a kind of dissection before he photographs the flowers. This approach reveals his fascination with nature, and with flowers in particular. The Helleborus orientalis in the photo comes from a garden in London that he visits frequently. “It flowers from late winter to early spring with multicoloured spotted flowers. It’s a treat to see Helleborus when there is very little other colour in the garden.” Want to see more of his botanical work? There’s also a book: The Accidental Botanist.

From the heart

Teodora Atanasova created this adorable little heart. It’s made from two Hyacinths of the same size. This is how to make it: tie the Hyacinths together at the top (as the base). Pick the bottom flowers from the stems, sort them by size and fix them on wires. Attach the flowers to the base one by one until you achieve the desired heart shape. Use glue to keep them in place.

Add a little confetti to each day

Amaryllis looks modest when it’s in bud, but things get extravagant as soon as it flowers. What a stunning display. Amaryllis looks fabulous as a single flower in a large vase, but there are so many other possibilities. Try combining Amaryllis with other beautiful seasonal materials, such as bicoloured Amaryllis with bright red Ilex as ‘natural confetti’. That will make everyone happy!

Sparkling

Turn every day into a celebration. Amaryllis is widely available from November to March, so there’s plenty of time to experiment with this versatile flower. Be inspired by the sparkling colour palette and above all the flower shapes: there are some very unusual ones. A delight to work with. Amaryllis symbolises pride, friendship and enchanting beauty.

Blue Monday

Midway through January lurks a dip known as Blue Monday. In 2021 Blue Monday is expected – or celebrated, if you want to take a positive view – on 18 January 2021. As a florist you naturally opt for the positive angle. Blue Monday cries out to be turned into a real flower day, because flowers make you happy. Gather together the finest blue-and-white vases and fill them with fresh spring flowers such as Hyacinth (for the fragrance), Muscari, Anemone and radiant white Amaryllis with a touch of pink – that’ll do it!
Amaryllis en confetti

New beginnings

As soon as Christmas is over many people start looking forward to spring. And then it feels like quite a while until spring actually arrives… So start the new year with a stunning spring flower display so that people can at least enjoy spring indoors. Go to town with fresh colours like red, white and blue. Those colours provide fresh energy. Want something less strident? Then opt for pastel power.

Strung up

Flowers on string

From a globe to a cloud: hanging flowers make a real feature in your shop.  You need to think carefully about their lifespan, but otherwise you can really let your creativity run wild. Indulge your imagination with pinecones, baubles and anything else that you fancy. Create a hanging display in your shop or window to give your customers some ideas for Christmas. 

Practical thoughts

How do you keep the flowers in the Christmas hanging displays fresh? Some flowers – such as Gypsophila, Limonium and Nutans – can be used dry. Fresh flowers will stay beautiful for at least the length of a Christmas meal in a transparent bauble. You can also incorporate oasis or mini test tubes with water in your hanging display.

Reflection & symbolism

The Christmas period is also a time for reflection, to think about what has happened over the past year. Flowers can play a role in that, for example in a bouquet to thank someone or encourage them. Use the symbolism of flowers to give your bouquets greater meaning.  Hence Eucharis represents beauty and a fresh start, and Helleborus symbolises pioneering and survival. The Hyacinth is also a flower packed with symbolism: peace and dedication are associated with the Hyacinth, but so are happiness and love!  

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Flower .

Who

to follow

Freelance florist Sofie Danielsson Söhr shares stunning images of her work on Instagram in which she incorporates the finest seasonal materials. Her botanical installations are particularly inspirational for florists who want to try something a bit different. A good resolution for 2021? 

What

to make

Flowers dancing through the air like snowflakes… Fleuriot Fleurs used white Amaryllises to create this stunning flurry of flowers. Perfect for big events, but a smaller version could also work in your own shop window. Take a look at the video!  

What

to know

Breeder Danziger worked with the magazine Fusion Flowers to organise an international competition for florists to show off the versatility of Gypsophila. And they definitely succeeded! The photo shows a creation by Laura Leong. The variety used is Gypsophila XLence®. 

Something old, Something new

New Year is coming to you

Florist Bertine van de Meent (Huis van Bloemen): “Stoneware is right back in fashion: every jar tells its own story. You can start selling stoneware jars like this filled with spring flowers straight after Christmas, when people want to tidy up and bring spring into their home. The scent of pine needles makes way for the scent of spring flowers – a fresh new start.”

Two florists took on the challenge to combine something old and something new. These are their surprising New Year bouquets.

What will you be making?

Elize Eveleens: “I’ve wrapped ‘tomorrow’s flowers’ in ‘yesterday’s news’.” My tip: you can make the wrapped vases in advance. The customer can also supply their own old newspaper for an even more personal gift.

Take up the challenge, share your ‘Old & New’ bouquet and tell your story about the combination you have chosen #365daysofflowers

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Floralgoodies

Enjoy winter’s range: so rich in symbolism! 

  • Iris

    Iris means “I have a message for you”. As a cut flower, this flower lasts a very long time and is a real highlight on your table or sideboard.
  • Ranunculus

    Did you know that Ranunculus symbolises charm?
  • Anemone

    A plant that occurs both on land and in (sea) water.
  • Gypsophila

    Gypsophila represents perseverance and having a pure heart.
  • Ilex

    Holly’s berries symbolise true love and eternal friendship.
Iris
Iris means “I have a message for you”. As a cut flower, this flower lasts a very long time and is a real highlight on your table or sideboard.
Ranunculus
Did you know that Ranunculus symbolises charm?
Anemone
A plant that occurs both on land and in (sea) water.
Gypsophila
Gypsophila represents perseverance and having a pure heart.
Ilex
Holly’s berries symbolise true love and eternal friendship.
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Tip! Search the flowers by colour at my.infoflowersplants.info: a handy website for finding product information.

Grower .

Botanical heritage

Lilacs have been grown in and around Aalsmeer as a forced shrub since the 19th century. The branches are thereby brought into bloom early. It’s artisan cultivation that involves a lot of work by hand. The same applies to growing viburnum! 

From island to greenhouse

The lilac shrubs grow on islands in the Westeiderplassen Lakes, where they are looked after well. When it’s still the depths of winter the first shrubs – with root ball – are transferred from the field to the warm greenhouse. That transportation is by water, which results in idyllic sights. In the greenhouse the temperature is raised, which causes the lilacs to start blooming after about three weeks. Once the sweet-scented branches with flowers have been harvested, the shrubs are taken back to the field where they re-establish themselves in the soil. It’s physically hard work, even though tools such as carts and hydraulic lifts are used. 

Pleasantly warm

The viburnum bush (Viburnum opulus ‘Roseum’) is also accustomed to being moved: from the cold outdoors to the warm greenhouse and back again. The shrubs spend almost all year outdoors in large pots. From the start of December the grower brings a proportion of the shrubs into the greenhouse every week using a conveyor belt. In the well-insulated greenhouse the temperature is raised for a fortnight to a pleasant 25 degrees Celsius, which puts the shrubs in a spring mood and they start to shoot. Proper spring!

Johan Buis

Beeld: Benpnieuws.nl

Viburnum grower Johan Buis
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Share the experience of autumn online and in your store.

365 days of flowers is keen to help you with your social media. You can use our images and our storytelling about seasonal flowers. You can download everything about the season easily.

Download it all!

Share the experience of autumn online and in your store.

365 days of flowers is keen to help you with your social media. You can use our images and our storytelling about seasonal flowers. You can download everything about the season easily.

Experience the seasons

Credits

365 days of flowers stimulates your senses and helps you to exploit sales opportunities. The 365 days of flowers campaign is brought to you by the cut flower growers affiliated to Royal FloraHolland.

Publication: January, May, September, November.
Editorial staff: Bianca van Eijk, Siska van Kessel, Gerard Gardien
Editorial and concept: Concept Factory
Contact: hello@365daysofflowers.com