Coming soon to this website: a daily dose of floral inspiration and information

Stay tuned! Starting this summer, ‘365 days of’ will be the go-to resource for all your floral information and inspiration.

Launch of the ‘365 days of flowers’ campaign at Keukenhof

From Thursday, 23 March, visitors to the Keukenhof flower gardens will come across the revamped ‘365 days of flowers’ campaign for the first time. A large and magnificent floral arrangement is being presented, and there will then be a new one every week. The arrangements will be made from around 1,000 fresh flowers of 25 different varieties, all of which are featured in the campaign. Flower arranger Heleen Valstar will feature in a special video, providing a fascinating insight into the arrangements.

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Save the date: the very first ‘365 days of flowers’ inspiration event

The theme of this seasonal flower market will be ‘365 days of flowers’. Growers will be there to present their blooms, all of which feature in the campaign, and will discuss (among other hot topics) the latest trends and new sales opportunities. The Autumn Fair will take place on Thursday, 7 September 2023 at Royal FloraHolland. Will we see you there?

Date: Thursday, 7 September 2023
Time: 09:00 – 15:00
Location: Aalsmeer Flower Auction, Legmeerdijk 305, Aalsmeer (in the Netherlands) 

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Questions and answers

As a florist, you will want to know all about the latest sales opportunities for your shop. The solution? Our digital newsletter! The newsletter will be sent to you once every quarter so that you are always up to date with the latest floral developments and trends. Sign up today to ensure you never miss another opportunity to grow your flower business. 

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Increasingly, both florists and consumers are buying their flowers online. In response to this development, the revamped ‘365 days of flowers’ platform, which will feature comprehensive product information and be packed with inspiration, will go live in early September.

The ‘365 days of flowers’ campaign is a collaboration between all the links in the chain, all the way from grower to florist. The icon depicts two things: a flower and a round table discussion.

To continue receiving the magazine, please register using the form below. The first edition of our redesigned magazine entitled ‘365’ will be published in early January 2024. 

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We’re delighted you want to make a contribution! We would love to work with you to develop sales opportunities for every florist. You can contribute by sharing your creative ideas with us, or by making your shop available for a photo shoot. Keen to work with us? You can contact us at [email protected]. 

So that we can introduce you to the ‘365 days of flowers’ range, we will be holding an event on Thursday, 7 September 2023. This will not only provide inspiration but will also give you the chance to talk to our growers about the products in the range.

Use the form below to ensure that you and your colleagues are among the first to sign up for the inspiration event on Thursday, 7 September 2023.

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We are making the most commonly used files available to you so that you can use the new logo and logotype in your own promotions. 

Click here to download the files